Marketing Strategy Portfolio

As the Marketing Strategist at The Covey, I developed end-to-end marketing plans for annual budgets of $200k+. This included significant billboard, broadcast, social, digital, and influencer marketing buys in addition to organic traffic avenues like setting up local and national interviews, managing talent and hospitality, and producing video content. Managed a team of creatives including graphic designers, Google Adwords specialists, social media consultants. Produced local and national broadcast content including radio and video ads as well as weekly content marketing, which increased YouTube subscribers by over 600% in the first year alone.

As the Marketing Director and Strategist, I worked with onshore and offshore teams to develop compelling marketing campaigns across various channels. I managed a team of designers, coders, content creators, and administrative assistants in India and Pakistan to build websites, develop paid and organic social media marketing campaigns, make media buys for digital, broadcast, print, and event marketing. Acted as representative for the company with clients, managed $500k in marketing account budgets, developed weekly ROI and analytics statements for each client, and motivated A/B testing across all marketing channels. The company transitioned to a talent agency, and I worked to support finding and marketing individuals in the technology field.

As the Marketing Director, I created frameworks and strategies that were replicable so that the CEO could "scale up" her personality-driven marketing firm. Through brand and reputation management, a cohesive content marketing strategy, and winning awards on her behalf, she was able to triple her income and staffing within two years.

As the Marketing Director of this Spanish homeschool immersion curriculum program, I managed all the social media, developed and wrote collateral materials, and acted as a brand liaison at conventions and public events.

As the Marketing Director, Editor-in-Chief, and Strategist for this publishing company, I worked to raise over $40k in crowdfunded donations. I managed a team of 20+ editors, readers, designers, artists, and content creators, as well as acting as the face of the company at all events. I produced an education series designed to teach writers insights about the Horror genre. As an editor for the company, my books received short-list nominations for the Best Horror of the Year from the international Horror Writer's Association, and one of my edited stories won Best Short Fiction of the Year (2022). Marketing strategy was heavily focused on organic and social media, but also incorporated influencer marketing and guerilla social marketing tactics levering Kickstarter, Instagram, and Facebook.

Worked with CEOs to help develop the talent acquisition pool of Chess Media Group. Managed all written content and assisted with setup (backend, front end, UI/UX) of a bespoke talent marketplace and collaboration software. This company transitioned to become The Future Organization.

As a Lead Generation Specialist, I developed custom marketing strategies for a variety of SaaS companies focused on the nonprofit sector. Through my efforts, email leads increased by over 40%, leading to a sales spike and increased consultancy numbers worth over $100k. I managed marketing budgets, worked with content creators and designers, and allocated budgets to maximize social media and other digital marketing strategies.

As the head copywriter for this legal blog, I researched and wrote intensive pharmaceutical-specific articles that increased readership and traffic to the website by over 122%.

I worked with the marketing team at Conley to develop the content for the core pages of this site (Admissions, Enrollment, Accreditation, etc). I also wrote many of the core program pages including MBA Programs, PhD Programs, Bachelor's Degree in Marketing, etc.

I created an aggressive content marketing campaign that increased organic traffic by over 200% in the first three months, targeting long-tail SEO keywords and developing articles to highlight our offerings. I also helped manage the website redesign and created the header video on the front page.